Rebate or Discount

A rebate is defined in Wikipedia as “an amount paid by way of reduction, return, or refund on what has already been paid or contributed. It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales.”

A rebate is often used in retail to provide further incentive for the retailer to discount a product to the consumer knowing that they will get the rebate later or better yet, if the manufacturer of the product actually handles the rebate process and provides the customer with the rebate dollars directly.

In this industry it is used differently because the definition of the customer is confusing. As an end user of a wheelchair, I think I am the customer. As a product distributor, the dealer is my customer. As a dealer, the signing authority is crucial to the purchase of my product and service so attention is focused on how and where we get payment. Rebates are used in the industry … but at the expense of sounding like Paul Harvey and “now you know the rest of the story” … you will have to inquire about rebates in this industry.

One more reason for the end user, the customer, to be aware of the dollars and cents when they purchase a product with or without funding.